Yi Wu

Users’ Perceptions of Technological Features in Augmented Reality (AR) and Virtual Reality (VR) in Fashion Retailing: A Qualitative Content Analysis

Yi Wu, Eun Young Kim · Mobile Information Systems · 2022 · 43 citations · Full text

Engineering, Mixed Reality, Consumer Research +21

Building the connection between nation and commercial brand: an integrative review and future research directions

Jiaxun He, Cheng Lu Wang, Yi Wu · International Marketing Review · 2020 · 22 citations

Nationalism, Brand Strategy, Brand Loyalty +22

Extracting features from web search returned hits for hierarchical classification

Yi Wu, Xin Chen · 2003 · 13 citations

Natural Language Processing, Search Technology, Engineering +13

<i>Short Communication:</i> HIV Type 1 Phenotype, Tropism, and Sequence Patterns: Association and Preference

Xiaonan Dong, Xi Chen, C. Yu et al. · AIDS Research and Human Retroviruses · 2005 · 11 citations

How brand concepts represented as human values promote evaluation

Yi Wu, Yuanyuan Cai, Jiaxun He · Asia Pacific Journal of Marketing and Logistics · 2019 · 10 citations