Concepedia

Wei Zhuang

WZ

5

Publications

198

Citations

5

H-Index

2022

Active since

Affiliations

University of Iowa(Current)

Shanghai University of Finance and Economics

Management Sciences (United States)

Wei Zhuang is an author at University of Iowa specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingBusinessCommunicationUser ExperienceConsumer ResearchConsumer EngagementKnowledge ManagementArts

Publications per year

2022–2024

5

Publications

5

What makes user-generated content more helpful on social media platforms? Insights from creator interactivity perspective

Wei Zhuang, Qingfeng Zeng, Yu Zhang et al. · Information Processing & Management · 2022 · 105 citations

Computational Social Science, Social Media, Engineering +14

Do Real-Time Reviews Matter? Examining how Bullet Screen Influences Consumers’ Purchase Intention in Live Streaming Commerce

Qingfeng Zeng, Qian Guo, Wei Zhuang et al. · Information Systems Frontiers · 2022 · 56 citations

Online Customer Behavior, Consumer Decision Making, Consumer Uncertainty +14

What factors influence grassroots knowledge supplier performance in online knowledge platforms? Evidence from a paid Q&A service

Qingfeng Zeng, Wei Zhuang, Qian Guo et al. · Electronic Markets · 2022 · 14 citations

Knowledge Exchange, Knowledge Transfer, Organizational Communication +12

Factors Influencing User-Idea Selection in Open Innovation Communities

Qingfeng Zeng, Lanlan Zhang, Qian Guo et al. · International Journal of Electronic Commerce · 2022 · 13 citations

Affective Design, Persuasive Technology, Consumer Research +19

What makes UGC more popular on social media platforms? Insights from information adoption theory

Wei Zhuang, Qingfeng Zeng, Yu Zhang et al. · Behaviour and Information Technology · 2024 · 10 citations

Rows per page

1–5 of 5