Concepedia

Yu Zhang

YZ

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Publications

1

Citations

12

H-Index

1

Active since

2024

Affiliations

Shanghai Normal University(Current)

Yu Zhang is an author at Shanghai Normal University specializing in marketing, marketing management, and source credibility.

ORCID

Publications per year

2024–2024

1

Publications

1

What makes UGC more popular on social media platforms? Insights from information adoption theory

Wei Zhuang, Qingfeng Zeng, Yu Zhang et al. · Behaviour and Information Technology · 2024 · 12 citations

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