Concepedia

Author

Martina Macconi

University of Parma

Also Known As

Macconi, Martina, Martina Macconi

7

Publications

260

Citations

2

H-Index

18

Concepts

All Affiliations

University of Parma
MM

About

Martina Macconi is an author at University of Parma specializing in consumer research, brand management, and digital marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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76

2

Health Sciences

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1

76

3

Management

1

1

76

4

Marketing

1

1

76

5

Brand Building

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1

76

Martina Macconi

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2

Publications

259

Citations

2

H-Index

YearCitations

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