Concepedia

Martina Macconi

MM

Statistics

Publications

2

Citations

259

H-Index

2

Active since

2007

Affiliations

University of Parma(Current)

Martina Macconi is an author at University of Parma specializing in consumer research, brand management, and digital marketing.

Top concepts

Publications per year

2007–2015

2

Publications

2

The importance of a taste. A comparative study on wild food plant consumption in twenty-one local communities in Italy

Maria Pia Ghirardini, Marco Carli, Nicola del Vecchio et al. · Journal of Ethnobiology and Ethnomedicine · 2007 · 183 citations · Full text

Consumer attitude towards sustainable-labelled wine: an exploratory approach

Giovanni Sogari, Chiara Corbo, Martina Macconi et al. · International Journal of Wine Business Research · 2015 · 76 citations

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