Concepedia

Piyanoot Kamalanon

PK

Statistics

Publications

2

Citations

210

H-Index

2

Active since

2022

Affiliations

Yuan Ze University(Current)

Piyanoot Kamalanon is an author at Yuan Ze University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementTourismSocial MediaGreen MarketingBrand ManagementMobile MarketingSocial ComputingConsumer Behavior

Publications per year

2022–2022

2

Publications

2

“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior

Piyanoot Kamalanon, Ja‐Shen Chen, Tran-Thien-Y Le · Sustainability · 2022 · 194 citations · Full text

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +22

Company websites and mobile apps versus social media: which service experience creates more customer value for online travel agencies?

Ja‐Shen Chen, Piyanoot Kamalanon, Thanyamai P. Janupiboon · Service Business · 2022 · 16 citations · Full text

Customer Satisfaction, Online Customer Behavior, Social Media +12

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