Concepedia

Tran-Thien-Y Le

TL

Statistics

Publications

3

Citations

603

H-Index

3

Active since

2021

Affiliations

Yuan Ze University(Current)

Can Tho University

Tran-Thien-Y Le is an author at Yuan Ze University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessAutomationTechnologyEngineeringCommunicationGreen MarketingUser Experience

Publications per year

2021–2022

3

Publications

3

Usability and responsiveness of artificial intelligence chatbot on online customer experience in e-retailing

Ja‐Shen Chen, Tran-Thien-Y Le, Devina Florence · International Journal of Retail & Distribution Management · 2021 · 373 citations

Artificial Intelligence, Customer Satisfaction, Customer Experience +24

“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior

Piyanoot Kamalanon, Ja‐Shen Chen, Tran-Thien-Y Le · Sustainability · 2022 · 194 citations · Full text

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +22

The Effects of Attributes of Non-Immersive Virtual Reality on Customers’ Experience of Video Tours under Social Distancing for COVID-19

Tran-Thien-Y Le, Ja‐Shen Chen, Ngoc B. Nguyen · International Journal of Human-Computer Interaction · 2022 · 36 citations

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