Concepedia

Wen‐Hai Chih

WC

39

Publications

2K

Citations

30

H-Index

2009

Active since

Affiliations

National Dong Hwa University(Current)

Brock University

Chihlee Institute of Technology

University of Houston

National Taitung University

Wen‐Hai Chih is an author at National Dong Hwa University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCustomer SatisfactionArtsCommunicationSocial InfluenceConsumer BehaviorInteractive MarketingBusiness

Publications per year

2009–2025

39

Publications

39

The mediation of cognitive attitude for online shopping

Shu-Hao Chang, Wen‐Hai Chih, Dah‐Kwei Liou et al. · Information Technology and People · 2016 · 125 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +26

The influence of web aesthetics on customers’ PAD

Shu-Hao Chang, Wen‐Hai Chih, Dah‐Kwei Liou et al. · Computers in Human Behavior · 2014 · 119 citations

Customer Experience, Customer Satisfaction, Web Aesthetics +10

The Antecedents of Consumer Online Buying Impulsiveness on a Travel Website: Individual Internal Factor Perspectives

Wen‐Hai Chih, Cedric Hsi‐Jui Wu, Hung-Jen Li · Journal of Travel & Tourism Marketing · 2012 · 105 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +19

Building customer commitment in business-to-business markets

Shu-Hao Chang, Kaiyu Wang, Wen‐Hai Chih et al. · Industrial Marketing Management · 2011 · 93 citations

Customer Satisfaction, Business-to-business Research, Business +5

Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility

Wen‐Hai Chih, Kaiyu Wang, Li‐Chun Hsu et al. · Cyberpsychology Behavior and Social Networking · 2013 · 91 citations

Customer Satisfaction, Reputation Management, Consumer Research +22

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