Concepedia

Hung-Jen Li

HL

2

Publications

128

Citations

2

H-Index

2012

Active since

Affiliations

National Dong Hwa University(Current)

Hung-Jen Li is an author at National Dong Hwa University specializing in customer satisfaction, business, and tourism.

Top concepts

TourismBusinessMarketingManagementUser ExperienceConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingPsychology

Publications per year

2012–2014

2

Publications

2

The Antecedents of Consumer Online Buying Impulsiveness on a Travel Website: Individual Internal Factor Perspectives

Wen‐Hai Chih, Cedric Hsi‐Jui Wu, Hung-Jen Li · Journal of Travel & Tourism Marketing · 2012 · 105 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +19

Understanding Consumer Responses to Travel Websites from Online Shopping Value and Flow Experience Perspectives

Cedric Hsi‐Jui Wu, Hung-Jen Li, Chung-Wen Chiu · Tourism Economics · 2014 · 23 citations

Customer Satisfaction, Flow Experience, Digital Marketing +21

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