Building customer commitment in business-to-business markets - Concepedia

Concepedia

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Building customer commitment in business-to-business markets

93

Citations

74

References

2011

Year

Shu-Hao Chang, Kaiyu Wang, Wen‐Hai Chih, Wen‐Hsin Tsai

Industrial Marketing Management

Customer SatisfactionBusiness-to-business ResearchBusinessCustomer CommitmentBusiness StrategyCustomer InvolvementMarketingBusiness-to-business Market

References

	Year	Citations

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