Concepedia

Omar Al Serhan

OA

3

Publications

74

Citations

3

H-Index

2018

Active since

Affiliations

Higher Colleges of Technology(Current)

American University of Sharjah

University of Moratuwa

Omar Al Serhan is an author at Higher Colleges of Technology specializing in business, marketing, and marketing strategy.

Top concepts

BusinessMarketingManagementGeneral BusinessBusiness StrategyMarketing StrategyStrategic ManagementCustomer SatisfactionCultureTourism

Publications per year

2018–2020

3

Publications

3

The transparency of Islamic hotels: “Nice Islam” and the “self‐orientalizing” of Muslims?

Baker Ahmad Alserhan, Bronwyn P. Wood, Richard Rutter et al. · International Journal of Tourism Research · 2018 · 42 citations

Islamic Culture, Customer Satisfaction, Tourism Management +25

The business-to-business relationship: examining Sri Lankan telecommunication operators and vendors

S.W.S.B. Dasanayaka, Omar Al Serhan, Mina Glambosky et al. · Journal of Business and Industrial Marketing · 2020 · 19 citations

Customer Satisfaction, Business-to-business Research, Client-supplier Relationships +21

Marketing management and optimism of Afghan female entrepreneurs

Manizha Wafeq, Omar Al Serhan, Kimberly C. Gleason et al. · Journal of Entrepreneurship in Emerging Economies · 2019 · 13 citations

Entrepreneurial Innovation, Entrepreneurial Phenomenon, Afghan Female Entrepreneurs +15

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