Concepedia

Sue Pulendran

SP

3

Publications

410

Citations

3

H-Index

1996

Active since

Affiliations

The University of Melbourne(Current)

Sue Pulendran is an author at The University of Melbourne specializing in business, business strategy, and marketing management.

Top concepts

Publications per year

1996–2003

3

Publications

3

The Antecedents and Consequences of Market Orientation in Australia

Sue Pulendran, Richard Speed, Robert E. Widing · Australian Journal of Management · 2000 · 212 citations

, , +10

Marketing planning, market orientation and business performance

Sue Pulendran, Richard Speed, Robert E. Widing · European Journal of Marketing · 2003 · 148 citations

, , +9

Planning and doing: The relationship between marketing planning styles and market orientation

Sue Pulendran, Richard Speed · Journal of Marketing Management · 1996 · 50 citations

, , +13

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