Concepedia

Éric Casenave

ÉC

4

Publications

60

Citations

4

H-Index

2020

Active since

Affiliations

Université de Lille(Current)

EM Strasbourg Business School

Humans and management in society

Lille Économie Management

Éric Casenave is an author at Université de Lille specializing in management, marketing, and sociology.

Top concepts

MarketingManagementBusinessSociologyBusiness StrategyConsumer BehaviorConsumer ResearchSocial InnovationMarketing ManagementSocial Responsibility

Publications per year

2020–2025

4

Publications

4

Salespeople's work toward the institutionalization of social selling practices

Laurianne Schmitt, Éric Casenave, Jessie Pallud · Industrial Marketing Management · 2021 · 26 citations · Full text

Social Selling Practices, Sociology, Management +6

The accountability paradox: How holding marketers accountable hinders alignment with short-term marketing goals

Éric Casenave, Martin Klarmann · Journal of Business Research · 2020 · 14 citations · Full text

Management, Business, Consumer Research +9

An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms

Laurianne Schmitt, Rhett Epler, Éric Casenave et al. · Journal of International Marketing · 2023 · 10 citations

Comparing AI coaching and sales manager coaching: A construal-level approach

Éric Casenave, Laurianne Schmitt · Journal of Business Research · 2025 · 10 citations

Rows per page

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