1
Publications
56
Citations
1
H-Index
2018
Active since
Affiliations
Anna Niedermeier is an author at Ludwig-Maximilians-Universität München specializing in brand building, digital marketing, and positive psychology.
Top concepts
BrandingBusinessMarketingManagementBrand ManagementConsumer BehaviorConsumer ResearchDigital MarketingMarketing StrategyConsumer Engagement
Publications per year
2018–2018
1
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