Concepedia

Benedikt Jahn

BJ

4

Publications

757

Citations

4

H-Index

2012

Active since

Affiliations

Ludwig-Maximilians-Universität München(Current)

Benedikt Jahn is an author at Ludwig-Maximilians-Universität München specializing in brand building, interactive marketing, and consumer engagement.

Top concepts

Publications per year

2012–2018

4

Publications

4

How to transform consumers into fans of your brand

Benedikt Jahn, Werner H. Kunz · Journal of service management · 2012 · 623 citations

, , +23

How to Transform Consumers into Fans of Your Brand

Benedikt Jahn, Werner H. Kunz · SSRN Electronic Journal · 2012 · 57 citations · Full text

“Happy Together”: Effects of Brand Community Engagement on Customer Happiness

Anna Niedermeier, Lisa Albrecht, Benedikt Jahn · Journal of Relationship Marketing · 2018 · 56 citations

, , +19

A Brand Like a Friend - The Influence of Customer Engagement with Social Media Brand Pages on Brand Relationships and Loyalty Intentions

Benedikt Jahn, Werner H. Kunz · SSRN Electronic Journal · 2014 · 21 citations · Full text

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