Concepedia
Statistics
Publications
6
Citations
201
H-Index
Active since
2021
Affiliations
University of Abou Bekr Belkaïd(Current)
Anadolu University
Eskişehir City Hospital
Samsun University
Nadjim Mkedder is an author at University of Abou Bekr Belkaïd specializing in marketing, marketing management, and business.
Publications per year
2021–2024
Metaverse integration challenges: An in-depth ISM and MICMAC analysis
Nadjim Mkedder, Manish Das · Journal of Retailing and Consumer Services · 2023 · 70 citations
Computing, Astronomy, Scientific Computing +1
Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach
Nadjim Mkedder, Varsha Jain, Parth Salunke · Journal of Retailing and Consumer Services · 2024 · 37 citations
Business, Marketing, Marketing Management +16
I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach
Nadjim Mkedder, F. Zeynep Özata · Journal of Marketing Analytics · 2023 · 32 citations
Computing, Marketing, Marketing Management +7
A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches
Nadjim Mkedder, Mahmut Bakır · Journal of Global Marketing · 2023 · 26 citations
Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model
Nadjim Mkedder, Mahmut Bakır, Abdelheq Lachachi · Central European Management Journal · 2021 · 20 citations · Full text
Business, Dairy Science, Marketing +17
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