Concepedia
Statistics
Publications
4
Citations
184
H-Index
Active since
2015
Affiliations
Anadolu University(Current)
University of Abou Bekr Belkaïd
Eskişehir City Hospital
F. Zeynep Özata is an author at Anadolu University specializing in marketing management, marketing, and brand loyalty.
Publications per year
2015–2024
Examining Digital Literacy Competences and Learning Habits of Open and Distance Learners
Nilgun Ozdamar-Keskin, F. Zeynep Özata, Kerim Banar et al. · Contemporary Educational Technology · 2015 · 120 citations · Full text
Education, Educational Technology, Literacy Education +15
I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach
Nadjim Mkedder, F. Zeynep Özata · Journal of Marketing Analytics · 2023 · 32 citations
Computing, Marketing, Marketing Management +7
The Consequences of Consumer Engagement in Social Networking Sites
Abubakar Lujja, F. Zeynep Özata · Business and Economics Research Journal · 2017 · 16 citations · Full text
Business, Marketing, Marketing Management +13
Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming
Nadjim Mkedder, Mahmut Bakır, Yaser Al-Dhabyani et al. · Central European Management Journal · 2024 · 16 citations · Full text
Business, Marketing, Marketing Management +17
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