Concepedia

Elnora W. Stuart

EW

10

Publications

866

Citations

10

H-Index

1987

Active since

Affiliations

Winthrop University(Current)

University of South Carolina Upstate

American University in Cairo

Elnora W. Stuart is an author at Winthrop University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingConsumer BehaviorPersuasionPublic HealthBehavioral ScienceInteractive MarketingMarketing Communication

Publications per year

1987–2013

10

Publications

10

Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context

Elnora W. Stuart, Terence A. Shimp, Randall W. Engle · Journal of Consumer Research · 1987 · 374 citations

Advertising Context, Behavioral Decision Making, Various Properties +26

A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context

Terence A. Shimp, Elnora W. Stuart, Randall W. Engle · Journal of Consumer Research · 1991 · 260 citations

THE ROLE OF DISGUST AS AN EMOTIONAL MEDIATOR OF ADVERTISING EFFECTS

Terence A. Shimp, Elnora W. Stuart · Journal of Advertising · 2004 · 74 citations

Consumer Study, Role Of Disgust, Consumer Research +21

How Well Do Young People Follow the Label? An Investigation of Four Classes of Over-the-Counter Drugs

Pam Scholder Ellen, Paula Fitzgerald Bone, Elnora W. Stuart · Journal of Public Policy & Marketing · 1998 · 33 citations

Substance Use, Drug Policy, Recreational Use +26

Magazine Advertising Layout and Design: 1932–1982

Florence G. Feasley, Elnora W. Stuart · Journal of Advertising · 1987 · 30 citations

Targeted Advertising, Journalism, Visual Design +16

Rows per page

1–5 of 10