Concepedia
Author
Ingrid G Bottausci
Also Known As
Ingrid Bottausci, Ingrid G Bottausci
2
Publications
91
Citations
1
H-Index
0
Concepts
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Music-brand congruency in highand low-cognition radio advertising
Anne M. Lavack, Mrugank V. Thakor, Ingrid G Bottausci
International Journal of Advertising
2008
Page 1