Concepedia

Elena Zelenskaya

EZ

4

Publications

108

Citations

4

H-Index

2016

Active since

Affiliations

National Research University Higher School of Economics(Current)

Elena Zelenskaya is an author at National Research University Higher School of Economics specializing in management, marketing, and brand strategy.

Top concepts

MarketingManagementBrand StrategyBrand ManagementTourismBrandingBusinessBrand DevelopmentArtsDesign

Publications per year

2016–2024

4

Publications

4

The role of hotel restaurants in gastronomic place branding

Valery Gordin, Julia Trabskaya, Elena Zelenskaya · International Journal of Culture Tourism and Hospitality Research · 2016 · 51 citations

Tourism Management, Brand Strategy, Hospitality +18

Virtual or human? The impact of the influencer type on Gen Z consumer outcomes

Valeriia Kholkina, Elizaveta Chesnokova, Elena Zelenskaya · Journal of Product & Brand Management · 2024 · 27 citations

Purpose Virtual Influencers, Behavioral Decision Making, Digital Marketing +23

Designing place brand architecture: the potential of a sub-brands strategy

Elena Zelenskaya, Elena Elkanova · Journal of Product & Brand Management · 2020 · 18 citations

Brand Architecture, Place Marketing, Brand Equity +12

Geopolitics and tourism in the Arctic: the case of the national park ‘Russian Arctic’

Elena Zelenskaya · Journal of Policy Research in Tourism Leisure and Events · 2017 · 12 citations

Rows per page

1–4 of 4