1
Publications
18
Citations
1
H-Index
2020
Active since
Affiliations
Elena Elkanova is an author at National Research University Higher School of Economics specializing in marketing strategy, brand development, and brand management.
Top concepts
DesignTourismBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessPlace MarketingBrand Management
Publications per year
2020–2020
1
1
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