1
Publications
27
Citations
1
H-Index
2024
Active since
Affiliations
Elizaveta Chesnokova is an author at National Research University Higher School of Economics specializing in consumer engagement, brand management, and interactive marketing.
Top concepts
ArtsBrandingMarketingManagementCommunicationBrand StrategyMedia MarketingSocial BehaviorBrand ManagementConsumer Culture
Publications per year
2024–2024
1
1