Concepedia

Ika Purwanti

IP

3

Publications

58

Citations

3

H-Index

2019

Active since

Affiliations

Ahmad Dahlan School of Economics(Current)

Ika Purwanti is an author at Ahmad Dahlan School of Economics specializing in strategic management, management, and business.

Top concepts

BusinessManagementStrategic ManagementMarketingBusiness StrategyBrandingEducationInnovationLeadershipTechnology

Publications per year

2019–2022

3

Publications

3

Digital Marketing Capability and MSMEs Performance: Understanding the Moderating Role of Environmental Dynamism

Ika Purwanti, Dwi Reni Nisvul Lailyningsih, Umar Yeni Suyanto · Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management · 2022 · 34 citations · Full text

Customer Satisfaction, Digital Business, Digital Marketing +18

GREEN MARKETING: STRATEGY FOR GAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN INDUSTRY 4.0

Ika Purwanti, Muhammad Dzikri Abadi, Umar Yeni Suyanto · Manajemen Bisnis · 2019 · 13 citations · Full text

Green Marketing, Brand Strategy, Green Innovation +17

TRANSFORMATIONAL LEADERSHIP: MILLENNIAL LEADERSHIP STYLE IN INDUSTRY 4.0

Umar Yeni Suyanto, Mu’ah Mu’ah, Ika Purwanti et al. · Manajemen Bisnis · 2019 · 11 citations · Full text

Digital Business, Transformational Leadership, Education +19

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