Concepedia

Karla Straker

KS

18

Publications

694

Citations

16

H-Index

2015

Active since

Affiliations

Queensland University of Technology(Current)

The University of Sydney

The University of Queensland

Karla Straker is an author at Queensland University of Technology specializing in business, management, and design.

Top concepts

BusinessManagementDesignMarketingCommunicationDesign ThinkingDigital MarketingArtsInnovationEngineering

Publications per year

2015–2023

18

Publications

18

Implementing Design Thinking: Understanding Organizational Conditions

Cara Wrigley, Erez Nusem, Karla Straker · California Management Review · 2020 · 97 citations

Project Management, Education, Innovative Approaches +17

The typologies of power: Energy utility business models in an increasingly renewable sector

Scott T. Bryant, Karla Straker, Cara Wrigley · Journal of Cleaner Production · 2018 · 93 citations

Power Market, Public Policy, Economics +10

Typologies and touchpoints: designing multi-channel digital strategies

Karla Straker, Cara Wrigley, Michael Rosemann · Journal of Research in Interactive Marketing · 2015 · 80 citations

Digital Business, Engineering, Digital Marketing +20

Emotionally engaging customers in the digital age: the case study of “Burberry love”

Karla Straker, Cara Wrigley · Journal of Fashion Marketing and Management · 2016 · 67 citations

Customer Experience, Customer Satisfaction, Entertainment Marketing +27

Designing an emotional strategy: Strengthening digital channel engagements

Karla Straker, Cara Wrigley · Business Horizons · 2016 · 41 citations

Interpersonal Communication, Affective Design, Emotional Strategy +4

Rows per page

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