Concepedia

David Stotlar

DS

Statistics

Publications

18

Citations

467

H-Index

12

Active since

1989

Affiliations

University of Northern Colorado(Current)

David Stotlar is an author at University of Northern Colorado specializing in management, business, and marketing.

Top concepts

Publications per year

1989–2016

18

Publications

18

Sponsorship Evaluation: Moving from Theory to Practice

David Stotlar · Sport Marketing Quarterly · 2004 · 88 citations

An examination of motives underlying active sport tourist behavior: a market segmentation approach

Eric Hungenberg, Dianna P. Gray, James Gould et al. · Journal of Sport & Tourism · 2016 · 58 citations

Assessing the Impact and Effectiveness of Stadium Advertising on Sport Spectators at Division I Institutions

David Stotlar, David A. Johnson · Journal of Sport Management · 1989 · 57 citations

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New Technology Adoption, Business Strategy and Government Involvement: The Case of Mobile Commerce

Michael Stoica, Darryl W. Miller, David Stotlar · Journal of Nonprofit & Public Sector Marketing · 2005 · 38 citations

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Vertical Integration in Sport

David Stotlar · Journal of Sport Management · 2000 · 36 citations

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