Concepedia

Katrin Krieger

KK

2

Publications

345

Citations

2

H-Index

2010

Active since

Affiliations

The University of Texas at Austin(Current)

Katrin Krieger is an author at The University of Texas at Austin specializing in relationship marketing, business, and customer satisfaction.

Top concepts

BusinessMarketingManagementBusiness StrategyProduct ManagementCustomer SatisfactionRelationship MarketingNew Product DevelopmentRelationship ManagementCustomer Relationship Management

Publications per year

2010–2010

2

Publications

2

Customer relationship management and company performance—the mediating role of new product performance

Holger Ernst, Wayne D. Hoyer, Manfred Krafft et al. · Journal of the Academy of Marketing Science · 2010 · 269 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +11

E-Assessment as a Service

Mario Amelung, Katrin Krieger, Dietmar Rösner · IEEE Transactions on Learning Technologies · 2010 · 76 citations

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