Concepedia

Ethel Claffey

EC

6

Publications

314

Citations

6

H-Index

2014

Active since

Affiliations

Waterford Institute of Technology(Current)

Trinity College Dublin

Ethel Claffey is an author at Waterford Institute of Technology specializing in communication, technology, and marketing.

Top concepts

CommunicationMarketingTechnologyArtsBusinessManagementEngineeringSocial MediaMedia MarketingSocial Networks

Publications per year

2014–2023

6

Publications

6

Building an interoperable space for smart agriculture

Ioanna Roussaki, Kevin Doolin, Antonio Skármeta et al. · Digital Communications and Networks · 2022 · 83 citations · Full text

Precision Agriculture, Engineering, Interoperability Needs +22

Examining Consumers’ Motivations to Engage in Firm‐Hosted Virtual Communities

Ethel Claffey, Mairead Brady · Psychology and Marketing · 2017 · 68 citations

Customer Experience, Customer Satisfaction, Digital Marketing +21

An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities

Ethel Claffey, Mairead Brady · Journal of Marketing Management · 2019 · 56 citations

A model of consumer engagement in a virtual customer environment

Ethel Claffey, Mairead Brady · Journal of Customer Behaviour · 2014 · 50 citations

Customer Experience, Customer Satisfaction, Interactive Marketing +10

Investigating knowledge dissemination and social media use in the farming network to build trust in smart farming technology adoption

Grainne Dilleen, Ethel Claffey, Anthony Foley et al. · Journal of Business and Industrial Marketing · 2023 · 41 citations · Full text

Online Communication, Online Communities, Media Innovation +28

Rows per page

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