Jarmo Heinonen

Statistics

Publications

Citations

173

H-Index

Active since

2012

Affiliations

Laurea University of Applied Sciences(Current)

Aalto University

University of Helsinki

Töölö Hospital

Nokia (Canada)

Jarmo Heinonen is an author at Laurea University of Applied Sciences specializing in customer experience management, shopping experience, and consumer behavior analysis.

ORCID

Publications per year

2012–2016

Publications

Default Mode and Executive Networks Areas: Association with the Serial Order in Divergent Thinking

Jarmo Heinonen, Jussi Numminen, Yevhen Hlushchuk et al. · PLoS ONE · 2016 · 93 citations · Full text

Management, Neuroscience, Psychology +13

Neuromarketing: Understanding Customers' Subconscious Responses to Marketing

Jyrki Suomala, Lauri Palokangas, Seppo Leminen et al. · Technology Innovation Management Review · 2012 · 50 citations · Full text

Business, Marketing, Marketing Management +12

Developing nurse educators’ computer skills towards proficiency in nursing informatics

Elina Rajalahti, Jarmo Heinonen, Kaija Saranto · Informatics for Health and Social Care · 2013 · 17 citations

Computing, Health Informatics, Nursing Informatics +14

Neuromarketing: Understanding Customers' Subconscious Responses to Marketing

Jyrki Suomala, Lauri Palokangas, Seppo Leminen et al. · Technology Innovation Management Review · 2012 · 13 citations · Full text

Business, Marketing, Marketing Management +12

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