Concepedia
Statistics
Publications
2
Citations
63
H-Index
Active since
2012
Affiliations
Nokia (Canada)(Current)
Aalto University
Töölö Hospital
University of Helsinki
Carleton University
Lauri Palokangas is an author at Nokia (Canada) specializing in consumer decision making, marketing communication, and consumer research.
Top concepts
BusinessMarketingManagementBrand StrategyConsumer BehaviorConsumer ResearchDigital MarketingMarketing InsightsMarketing StrategyConsumer Psychology
Publications per year
2012–2012
Neuromarketing: Understanding Customers' Subconscious Responses to Marketing
Jyrki Suomala, Lauri Palokangas, Seppo Leminen et al. · Technology Innovation Management Review · 2012 · 50 citations · Full text
Digital Marketing, Consumer Study, Consumer Research +19
Jyrki Suomala, Lauri Palokangas, Seppo Leminen et al. · Technology Innovation Management Review · 2012 · 13 citations · Full text
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