Susanne Adler

Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines

Marko Sarstedt, Susanne Adler, Lea Rau et al. · Psychology and Marketing · 2024 · 101 citations · Full text

Business, Marketing, Marketing Management +15

Mapping the jungle: A bibliometric analysis of research into construal level theory

Susanne Adler, Marko Sarstedt · Psychology and Marketing · 2021 · 96 citations · Full text

Social Sciences, Marketing, Psychology +13

Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling

Marko Sarstedt, Susanne Adler, Christian M. Ringle et al. · Journal of Product Innovation Management · 2024 · 78 citations · Full text

Management, Innovation Management, Innovation +14

Toward open science in PLS-SEM: Assessing the state of the art and future perspectives

Susanne Adler, Pratyush Nidhi Sharma, Lăcrămioara Radomir · Journal of Business Research · 2023 · 24 citations

Management, Data Science, Nature Of Science +2

The use of synthetic data in tourism

Giampaolo Viglia, Susanne Adler, Caroline Lancelot Miltgen et al. · Annals of Tourism Research · 2024 · 17 citations · Full text

Computing, Tourism Management, Computational Linguistics +9