Concepedia

Author

Lea Rau

Columbia UniversityORCID

Also Known As

Lea Rau

2

Publications

81

Citations

1

H-Index

18

Concepts

All Affiliations

Columbia University
LR

About

Lea Rau is an author at Columbia University specializing in consumer research, marketing insights, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Engineering

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Management

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Communication

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Marketing

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Consumer Behavior

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Lea Rau

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1

Publications

80

Citations

1

H-Index

YearCitations

Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines

Marko Sarstedt, Susanne Adler, Lea Rau,

Psychology and Marketing

2024

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