Concepedia

Megan Waldrop

MW

6

Publications

153

Citations

6

H-Index

2014

Active since

Affiliations

Technical University of Munich(Current)

Washington State University

Megan Waldrop is an author at Technical University of Munich specializing in consumer research, business, and consumer choice.

Top concepts

BusinessMarketingConsumer ChoiceConsumer ResearchManagementFood ChoiceFood QualityBehavioral ScienceBehavioral EconomicsHealth

Publications per year

2014–2021

6

Publications

6

How does animal welfare taste? Combining sensory and choice experiments to evaluate willingness to pay for animal welfare pork

Megan Waldrop, Jutta Roosen · Food Quality and Preference · 2020 · 42 citations

Food Choice, Marketing, Behavioral Sciences +14

Does information about organic status affect consumer sensory liking and willingness to pay for beer?

Megan Waldrop, Jill J. McCluskey · Agribusiness · 2018 · 33 citations

Consumer Uncertainty, Consumer Study, Organic Beer +18

Sweetener Blend Optimization by Using Mixture Design Methodology and the Electronic Tongue

Megan Waldrop, Carolyn F. Ross · Journal of Food Science · 2014 · 29 citations

Nutrition, Flavoromics, Food Analysis +17

Products with multiple certifications: insights from the US wine market

Megan Waldrop, Jill J. McCluskey, Ron C. Mittelhammer · European Review of Agricultural Economics · 2017 · 25 citations

Consumer acceptance and willingness to pay for cow housing systems in eight European countries

Megan Waldrop, Jutta Roosen · Q Open · 2021 · 14 citations · Full text

Consumer Economics, Agricultural Economics, Consumer Research +22

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