Concepedia

Sojung Kim

SK

12

Publications

507

Citations

11

H-Index

2011

Active since

Affiliations

The University of Texas at Austin(Current)

Chinese University of Hong Kong

Kyungpook National University

Korea University

Sojung Kim is an author at The University of Texas at Austin specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessAdvertisingMarketing CommunicationBrandingBrand AwarenessBrand Management

Publications per year

2011–2021

12

Publications

12

Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process

Sojung Kim, Matthew S. Eastin · Journal of Internet Commerce · 2011 · 196 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +22

Customer entrepreneurship on digital platforms: Challenges and solutions for platform business models

Hyunkyu Park, Sojung Kim, Yujin Jeong et al. · Creativity and Innovation Management · 2020 · 56 citations · Full text

Digital Marketing, Entrepreneurship, Agent‐based Simulation +17

Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?

Nam‐Hyun Um, Sojung Kim · Psychology and Marketing · 2016 · 50 citations

Social Psychology, Consumer Research, Brand Strategy +27

Credibility cues in online shopping: an examination of corporate credibility, retailer reputation, and product review credibility

Sojung Kim, Sejung Marina Choi · International Journal of Internet Marketing and Advertising · 2012 · 37 citations

Does corporate advertising work in a crisis? An examination of inoculation theory

Sojung Kim · Journal of Marketing Communications · 2012 · 33 citations

Corporate Advertising, Consumer Research, Consumer Evaluation +19

Rows per page

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