Concepedia

Devi Arnita

DA

6

Publications

171

Citations

6

H-Index

2018

Active since

Affiliations

Bandung Institute of Technology(Current)

Devi Arnita is an author at Bandung Institute of Technology specializing in management, arts, and technology.

Top concepts

ManagementArtsMarketingTechnologyAdvertisingConsumer ResearchDigital TechnologyDesignCultureEmotion

Publications per year

2018–2023

6

Publications

6

The Evaluation of Digital Readiness Concept: Existing Models and Future Directions

Reza Ashari Nasution, Linda Sendy Lediana Rusnandi, Elis Qodariah et al. · The Asian Journal of Technology Management (AJTM) · 2018 · 65 citations · Full text

Digital mastery in Indonesia: the organization and individual contrast

Reza Ashari Nasution, Devi Arnita, Linda Sendy Lediana Rusnandi et al. · Journal of Management Development · 2020 · 37 citations

Digital Literacy, Culture, Digital Skill +15

Digital Readiness and Acceptance of Mobile Advertising

Reza Ashari Nasution, Devi Arnita, Dwine Fatimah Azzahra · Australasian Marketing Journal (AMJ) · 2021 · 22 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +18

The role of threat-based awe and construal level in charitable advertising

Felix Septianto, Reza Ashari Nasution, Devi Arnita et al. · European Journal of Marketing · 2022 · 21 citations

Behavioral Decision Making, Targeted Advertising, Fear Appeals +24

Believe It or Not: The Effect of Involvement on the Credibility of Image Transfer through co-Branding

Reza Ashari Nasution, Devi Arnita, Saqina Qanidya Purnama · Journal of International Consumer Marketing · 2020 · 15 citations

Rows per page

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