Concepedia

Asmita Chitnis

AC

9

Publications

275

Citations

9

H-Index

2014

Active since

Affiliations

Symbiosis International University(Current)

Indian Institute of Management Lucknow

O. P. Jindal Global University

Asmita Chitnis is an author at Symbiosis International University specializing in business, management, and productivity.

Top concepts

BusinessManagementProductivityMarketingAccountingConsumer ChoiceGreen MarketingConsumer BehaviorConsumer ResearchBusiness Analytics

Publications per year

2014–2023

9

Publications

9

Product specific values and personal values together better explains green purchase

Seema Bhardwaj, Naman Sreen, Manish Das et al. · Journal of Retailing and Consumer Services · 2023 · 102 citations

Green Marketing, Consumer Choice, Green Purchase +10

Efficiency ranking method using DEA and TOPSIS (ERM-DT): case of an Indian bank

Asmita Chitnis, Omkarprasad S. Vaidya · Benchmarking An International Journal · 2016 · 37 citations

Total Quality Management, Performance Benchmarking, Engineering +16

Performance Efficiency of Indian Private Hospitals Using Data Envelopment Analysis and Super-efficiency DEA

Asmita Chitnis, Dharmesh K. Mishra · Journal of Health Management · 2019 · 32 citations

Productivity, Total Quality Management, Performance Efficiency +7

Efficiency ranking method using SFA and TOPSIS (ERM-ST): case of Indian banks

Asmita Chitnis, Omkarprasad S. Vaidya · Benchmarking An International Journal · 2018 · 22 citations

Productivity, Quantitative Management, Firm Performance +10

Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior

Naman Sreen, Swetarupa Chatterjee, Seema Bhardwaj et al. · International Review on Public and Nonprofit Marketing · 2022 · 22 citations

Marketing, Behavioral Sciences, Green Marketing +13

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