Concepedia
Statistics
Publications
12
Citations
417
H-Index
11
Active since
2015
Affiliations
University of Bayreuth(Current)
University of Cologne
Sacred Heart University
Management Center Innsbruck
Ludwig-Maximilians-Universität München
Reinhard Kunz is an author at University of Bayreuth specializing in management, marketing, and arts.
Top concepts
ManagementMarketingArtsBusinessStrategyMedia StudiesMedia InnovationSports MarketingStrategic ManagementInteractive Marketing
Publications per year
2015–2023
Sport content and virtual reality technology acceptance
Reinhard Kunz, James Santomier · Sport Business and Management An International Journal · 2019 · 71 citations
Customer Satisfaction, Sports Consumption, Media Technology +21
Effects of proactive decision making on life satisfaction
Johannes Ulrich Siebert, Reinhard Kunz, Philipp Rolf · European Journal of Operational Research · 2019 · 63 citations · Full text
Developing and validating the multidimensional proactive decision-making scale
Johannes Ulrich Siebert, Reinhard Kunz · European Journal of Operational Research · 2015 · 61 citations · Full text
Behavioral Decision Making, Decision Analysis, Cognition +18
Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case
Joschka Mütterlein, Reinhard Kunz, Daniel Baier · Technological Forecasting and Social Change · 2019 · 47 citations
Media Innovations, Customer Satisfaction, User Perception +13
Effects of decision training on individuals’ decision-making proactivity
Johannes Ulrich Siebert, Reinhard Kunz, Philipp Rolf · European Journal of Operational Research · 2021 · 37 citations · Full text
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