Concepedia
Statistics
Publications
7
Citations
430
H-Index
Active since
1984
Affiliations
Sacred Heart University(Current)
University of Bayreuth
New York University
Welch College
University of Cologne
James Santomier is an author at Sacred Heart University specializing in marketing, management, and arts.
Top concepts
ArtsMarketingManagementSports MarketingAdvertisingMedia StudiesSports ConsumptionJournalismGame DesignGlobal Media
Publications per year
1984–2021
The efficacy of a prophylactic knee brace to reduce knee injuries in football
Michael R. Sitler, C. J. Ryan, LTC William J. Hopkinson et al. · The American Journal of Sports Medicine · 1990 · 156 citations
New media, branding and global sports sponsorship
James Santomier · International Journal of Sports Marketing and Sponsorship · 2008 · 122 citations
Digital Marketing, Emerging Media, Sports Sponsorship +17
Sport content and virtual reality technology acceptance
Reinhard Kunz, James Santomier · Sport Business and Management An International Journal · 2019 · 71 citations
Customer Satisfaction, Sports Consumption, Media Technology +21
Sport-related branded entertainment: the Red Bull phenomenon
Reinhard Kunz, Franziska Elsässer, James Santomier · Sport Business and Management An International Journal · 2016 · 29 citations
Entertainment Marketing, Brand Strategy, Sports Sponsorship +20
The 2012 London Olympics: innovations in ICT and social media marketing
James Santomier, Patricia Hogan, Reinhard Kunz · Innovation · 2016 · 21 citations
Digital Marketing, Live Sport Events, Media Innovation +22
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