Jerry G. Kliatchko

Statistics

Publications

Citations

633

H-Index

Active since

2002

Affiliations

University of Asia and the Pacific(Current)

Jerry G. Kliatchko is an author at University of Asia and the Pacific specializing in integrated marketing communications, marketing management, and marketing.

Publications per year

2002–2014

Publications

Revisiting the IMC construct

Jerry G. Kliatchko · International Journal of Advertising · 2008 · 294 citations

Management, Marketing, Marketing Management +6

Towards a new definition of Integrated Marketing Communications (IMC)

Jerry G. Kliatchko · International Journal of Advertising · 2005 · 242 citations

Management, Marketing, Marketing Management +7

Twenty years of IMC

Jerry G. Kliatchko, Don E. Schultz · International Journal of Advertising · 2014 · 73 citations

Management, Marketing, Marketing Management +7

The primacy of the<i>consumer</i>in IMC: Espousing a<i>personalist</i>view and ethical implications

Jerry G. Kliatchko · Journal of Marketing Communications · 2009 · 12 citations

Business, Marketing, Marketing Management +12

Understanding integrated marketing communications

Jerry G. Kliatchko · Medical Entomology and Zoology · 2002 · 12 citations

Business, Marketing, Marketing Management +12

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