Jayasankar Ramanathan

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Active since

2014

Affiliations

Indian Institute of Management Indore(Current)

Jayasankar Ramanathan is an author at Indian Institute of Management Indore specializing in consumer behavior, brand management, and marketing management.

ORCID

Publications per year

2014–2015

Publications

Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services

Jayasankar Ramanathan, Sanal Kumar Velayudhan · Journal of Brand Management · 2015 · 15 citations

Business, Marketing, Marketing Management +14

Brand extension evaluation: real world and virtual world

Jayasankar Ramanathan, Keyoor Purani · Journal of Product & Brand Management · 2014 · 14 citations

Business, Marketing, Marketing Management +6

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