1
Publications
15
Citations
1
H-Index
2021
Active since
Affiliations
Yvonne Karsten is an author at Haaga-Helia University of Applied Sciences specializing in customer satisfaction, value theory, and interactive marketing.
Top concepts
BrandingBusinessMarketingManagementValue TheoryBrand StrategySales ManagementConsumer ResearchDigital MarketingMarketing Insights
Publications per year
2021–2021
1
1
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