Muhammad Waqas Sadiq

Exploring Factors Affecting Consumer’s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model

Chunhui Huo, Xiaorui Wang, Muhammad Waqas Sadiq et al. · SAGE Open · 2023 · 66 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +24

ChatGPT-powered chatbot as a green evangelist: an innovative path toward sustainable consumerism in E-commerce

Muhammad Waqas Sadiq, Muhammad Waheed Akhtar, Chunhui Huo et al. · Service Industries Journal · 2023 · 40 citations

Customer Satisfaction, Chatbot, Green Marketing +23

Engagement Marketing: the Innovative Perspective to Enhance the Viewer’s Loyalty in Social Media and Blogging E-Commerce Websites

Muhammad Waqas Sadiq, Muhammad Ibrahim Abdullah, Aslam Kashif et al. · Marketing and Management of Innovations · 2020 · 34 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +21

Service Innovation in Human Resource Management During COVID-19: A Study to Enhance Employee Loyalty Using Intrinsic Rewards

Muhammad Ibrahim Abdullah, Dechun Huang, Muddassar Sarfraz et al. · Frontiers in Psychology · 2021 · 33 citations · Full text

Service Innovation, Services Management, Human Resource Management +16

A phase 2a trial of the IL-33 monoclonal antibody tozorakimab in patients with COPD: FRONTIER-4

Dave Singh, Patricia Guller, Fred Reid et al. · European Respiratory Journal · 2025 · 32 citations