Concepedia
Statistics
Publications
1
Citations
38
H-Index
Active since
2021
Tumpal Pangihutan Situmorang is an author specializing in brand management, brand positioning, and brand equity.
Top concepts
BusinessMarketingManagementBrand EquityBrand StrategyGreen MarketingBrand ManagementBrand DevelopmentBrand PositioningConsumer Behavior
Publications per year
2021–2021
Brand Positioning and Repurchase Intention: The Effect of Attitude Toward Green Brand
Tumpal Pangihutan Situmorang, Farida Indriani, Rintar Agus Simatupang et al. · Journal of Asian Finance Economics and Business · 2021 · 38 citations · Full text
Marketing, Green Marketing, Brand Positioning +12
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