Concepedia

Farida Indriani

FI

3

Publications

64

Citations

3

H-Index

2018

Active since

Affiliations

Diponegoro University(Current)

Farida Indriani is an author at Diponegoro University specializing in management, marketing, and consumer behavior.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchBrand EquityBrand StrategyGreen MarketingBrand ManagementBrand Development

Publications per year

2018–2021

3

Publications

3

Brand Positioning and Repurchase Intention: The Effect of Attitude Toward Green Brand

Tumpal Pangihutan Situmorang, Farida Indriani, Rintar Agus Simatupang et al. · Journal of Asian Finance Economics and Business · 2021 · 38 citations · Full text

Marketing, Green Marketing, Brand Positioning +12

PENGARUH PRODUCT KNOWLEDGE, PERCEIVED QUALITY, PERCEIVED RISK, DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PADA MOTOR KAWASAKI NINJA 250 FI DI KOTA SEMARANG

Henricus Adi Kurniawan, Farida Indriani · DJA : Diponegoro Journal of Management · 2018 · 15 citations

Customer Satisfaction, Consumer Uncertainty, Pengaruh Product Knowledge +15

The Effect of Service Quality on Consumer Trust and Customer Satisfaction to Improve Customer Loyalty On Go-Car Transportation Online in Semarang City

Candra Alfiyanto, Farida Indriani, Mirwan Surya Perdhana · DJE (Diponegoro Journal of Economics)/Diponegoro Journal of Economics · 2021 · 11 citations · Full text

Rows per page

1–3 of 3