3
Publications
120
Citations
3
H-Index
1984
Active since
Affiliations
Bjorn Hanson is an author at Pennsylvania State University specializing in hospitality marketing, hospitality, and marketing.
Top concepts
TourismBusinessMarketingHospitalityHotel IndustryHospitality MarketingHospitality ManagementManagementRevenue ManagementHospitality Pricing
Publications per year
1984–2009
3
3
Hotel Rebranding and Rescaling
Bjorn Hanson, Anna S. Mattila, John W. O’Neill et al. · Cornell Hospitality Quarterly · 2009 · 46 citations
Customer Satisfaction, Tourism Management, Long-term Financial Benefit +19
Rows per page
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