Concepedia

Pilar Alarcón Urbistondo

PA

15

Publications

448

Citations

13

H-Index

2016

Active since

Affiliations

Universidad de Málaga(Current)

Pilar Alarcón Urbistondo is an author at Universidad de Málaga specializing in tourism, marketing, and business.

Top concepts

TourismBusinessMarketingManagementDestination MarketingCustomer SatisfactionSociologyDecision TheoryMarketing StrategyFamily Relationships

Publications per year

2016–2024

15

Publications

15

Regional tourism competitiveness using the PROMETHEE approach

Ana Paula Lopes, María M. Muñoz, Pilar Alarcón Urbistondo · Annals of Tourism Research · 2018 · 124 citations · Full text

Regional Tourism Competitiveness, Tourism Performance, Tourism Competitiveness +6

Exploring the Opportunities of the Emojis in Brand Communication: The Case of the Beer Industry

Ana María Casado Molina, María-Mercedes Rojas-de-Gracia, Pilar Alarcón Urbistondo et al. · International Journal of Business Communication · 2019 · 45 citations · Full text

Emojis, Customer Satisfaction, Brand Strategy +21

The MICE tourism value chain: Proposal of a conceptual framework and analysis of disintermediation

Alberto Rojas, Pilar Alarcón Urbistondo, Benjamín del Alcázar Martínez · Journal of Convention & Event Tourism · 2020 · 36 citations

Tourism Management, Tourism Performance, International Tourism +17

Importance of family for individual tourist satisfaction

María-Mercedes Rojas-de-Gracia, Pilar Alarcón Urbistondo · Annals of Tourism Research · 2020 · 36 citations · Full text

Quality Of Life, Family Medicine, Customer Satisfaction +5

Automatically extracting tourism-related opinion from Chinese social media

Fang-Wei Chen, Antonio Jesús Guevara Plaza, Pilar Alarcón Urbistondo · Current Issues in Tourism · 2016 · 33 citations

Chinese Context, Cultural Tourism, Communication +20

Rows per page

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