María-Mercedes Rojas-de-Gracia

Exploring the Opportunities of the Emojis in Brand Communication: The Case of the Beer Industry

Ana María Casado Molina, María-Mercedes Rojas-de-Gracia, Pilar Alarcón Urbistondo et al. · International Journal of Business Communication · 2019 · 45 citations · Full text

Emojis, Customer Satisfaction, Brand Strategy +21

Importance of family for individual tourist satisfaction

María-Mercedes Rojas-de-Gracia, Pilar Alarcón Urbistondo · Annals of Tourism Research · 2020 · 36 citations · Full text

Quality Of Life, Family Medicine, Customer Satisfaction +5

Toward a gender understanding of the influence of the couple on family vacation decisions

María-Mercedes Rojas-de-Gracia, Pilar Alarcón Urbistondo · Tourism Management Perspectives · 2016 · 23 citations · Full text

Gender Identity, Gender Studies, Sociology +8

Couple dynamics in family holidays decision-making process

María-Mercedes Rojas-de-Gracia, Pilar Alarcón Urbistondo, Eva María González Robles · International Journal of Contemporary Hospitality Management · 2017 · 20 citations · Full text

Customer Satisfaction, Tourism Management, Tourism Performance +21

Measuring engagement on twitter using a composite index: An application to social media influencers

María M. Muñoz, María-Mercedes Rojas-de-Gracia, Carlos Navas-Sarasola · Journal of Informetrics · 2022 · 20 citations · Full text