Concepedia

Benjamín del Alcázar Martínez

BD

3

Publications

104

Citations

3

H-Index

2015

Active since

Affiliations

Universidad de Málaga(Current)

Benjamín del Alcázar Martínez is an author at Universidad de Málaga specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementTourismAdvertisingDigital MarketingMarketing StrategyDestination MarketingEconomicsTechnology

Publications per year

2015–2024

3

Publications

3

How Artificial Intelligence (AI) Is Powering New Tourism Marketing and the Future Agenda for Smart Tourist Destinations

Lázaro Florido‐Benítez, Benjamín del Alcázar Martínez · Electronics · 2024 · 50 citations · Full text

Artificial Intelligence, Tourism Management, Ai Applications +20

The MICE tourism value chain: Proposal of a conceptual framework and analysis of disintermediation

Alberto Rojas, Pilar Alarcón Urbistondo, Benjamín del Alcázar Martínez · Journal of Convention & Event Tourism · 2020 · 36 citations

Tourism Management, Tourism Performance, International Tourism +17

The effects of mobile applications as a marketing tool in airport infrastructure and airlines

Lázaro Florido Benítez, Benjamín del Alcázar Martínez · International Journal of Leisure and Tourism Marketing · 2015 · 18 citations

Customer Satisfaction, Mobile Interaction, Digital Marketing +17

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