María De Moya

When tourists are your “friends”: Exploring the brand personality of Mexico and Brazil on Facebook

María De Moya, Rajul Jain · Public Relations Review · 2012 · 114 citations

Culture, Destination Marketing, Social Media +14

Global, Local, or Glocal: Investigating CSR Strategies of Best Corporate Citizens in India

Rajul Jain, María De Moya · International Journal of Strategic Communication · 2013 · 34 citations

Best Corporate Citizens, Csr Strategies, Multinational Enterprise +20

State of international public relations research: Narrowing the knowledge gap about the practice across borders

Rajul Jain, María De Moya, Juan‐Carlos Molleda · Public Relations Review · 2014 · 32 citations

International Management, International Research, International Relations +11

The role of public relations in ethnic advocacy and activism: A proposed research agenda

María De Moya, Vanessa Bravo · Public Relations Inquiry · 2016 · 22 citations

Ethnicity, Ethnic Group Relation, Public Relations +21

Empowerment as a Key Construct for Understanding Corporate Community Engagement

Moonhee Cho, María De Moya · International Journal of Strategic Communication · 2016 · 19 citations