Juan‐Carlos Molleda

Authenticity and the construct's dimensions in public relations and communication research

Juan‐Carlos Molleda · Journal of Communication Management · 2010 · 188 citations

Customer Satisfaction, Construct Authenticity, Communication +18

The Value of “Authenticity” in “Glocal” Strategic Communication: The New Juan Valdez Campaign

Juan‐Carlos Molleda, Marilyn S. Roberts · International Journal of Strategic Communication · 2008 · 51 citations

International Marketing, Brand Strategy, Communication +26

Public Relations Roles in Brazil: Hierarchy Eclipses Gender Differences

Juan‐Carlos Molleda, Mary Ann Ferguson · Journal of Public Relations Research · 2004 · 43 citations

Different Social Roles, Public Relations Roles, Public Personnel Administration +18

Balancing Public Relations with Socioeconomic and Political Environments in Transition: Comparative, Contextualized Research in Colombia, Mexico, and Venezuela

Juan‐Carlos Molleda, Ángeles Moreno · Journalism & Communication Monographs · 2008 · 35 citations

Latin American Study, Political Behavior, Social Change +21

State of international public relations research: Narrowing the knowledge gap about the practice across borders

Rajul Jain, María De Moya, Juan‐Carlos Molleda · Public Relations Review · 2014 · 32 citations

International Management, International Research, International Relations +11