Concepedia

Suna La

SL

Statistics

Publications

10

Citations

1.4K

H-Index

10

Active since

2002

Affiliations

Korea National Open University(Current)

California State University, Sacramento

Suna La is an author at Korea National Open University specializing in marketing, business, and customer satisfaction.

Publications per year

2002–2020

10

Publications

10

What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty

Youjae Yi, Suna La · Psychology and Marketing · 2004 · 634 citations

Business, Marketing, Marketing Management +13

The impact of corporate social responsibility (CSR) and customer trust on the restoration of loyalty after service failure and recovery

Beomjoon Choi, Suna La · Journal of Services Marketing · 2013 · 335 citations

Business, Marketing, Marketing Management +13

The role of customer affection and trust in loyalty rebuilding after service failure and recovery

Suna La, Beomjoon Choi · Service Industries Journal · 2011 · 130 citations

Business, Marketing, Marketing Management +16

The Moderating Role of Confidence in Expectations and the Asymmetric Influence of Disconfirmation on Customer Satisfaction

Youjae Yi, Suna La · Service Industries Journal · 2003 · 88 citations

Business, Hospitality Management, Marketing +11

Perceived justice and CSR after service recovery

Suna La, Beomjoon Choi · Journal of Services Marketing · 2019 · 69 citations

Business, Marketing, Social Psychology +17

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