Tornike Khoshtaria

The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education

Tornike Khoshtaria, Davit Datuashvili, Arian Matin · Journal of Marketing for HIGHER EDUCATION · 2020 · 87 citations

The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products

Arian Matin, Tornike Khoshtaria, Metin Marcan et al. · International Review on Public and Nonprofit Marketing · 2021 · 31 citations

Customer Satisfaction, Green Marketing, Behavioral Decision Making +14

The evolving role of social media in enhancing quality of life: a global perspective across 10 countries

Roy Rillera Marzo, Hana Chen, Absar Ahmad et al. · Archives of Public Health · 2024 · 27 citations · Full text

The impact of social media engagement on consumers' trust and purchase intention

Arian Matin, Tornike Khoshtaria, Gocha Tutberidze · International Journal of Technology Marketing · 2020 · 20 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19

The impact of customers' purchasing patterns on their showrooming and webrooming behaviour: an empirical evidence from the Georgian retail sector

Tornike Khoshtaria, Arian Matin, Metin Mercan et al. · International Journal of Electronic Marketing and Retailing · 2021 · 13 citations

Caucasus Region, Customer Satisfaction, Digital Marketing +16